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Author: Robert Cialdini
Influence written by Robert Cialdini
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book
As the most cited social psychologist,
WEAPONS OF INFLUENCE
The Contrast Principle.
Reciprocation - The Old Give and Take and Take
COMMITMENT AND CONSISTENCY
SOCIAL PROOF
Liking - The Friendly Thief
AUTHORITY
Scarcity - The Rule of the Few
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Influence
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