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Author: Geoffrey Moore
Crossing the Chasm written by Geoffrey Moore
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.
1: The Technology Adoption Life Cycle
Segment 1: Innovators.
Segment 2: Early Adopters
Segment 3: Early Market Pragmatists
Segment 4: Late Majority
Segment 5: Laggards
2: Two Cracks and a Chasm
3: Choosing which Market Segment to Target
4: Crafting Your Product
5: Define Your Market
6: The Subtle Art of Positioning
7: Securing Distribution
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Crossing the Chasm
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