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The 22 Immutable Laws of Branding

Author: Al Ries and Laura Ries

The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding written by Al Ries and Laura Ries

This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.

Cars in 1987 to 0.83 million vehicles in. 2001.

Publicity builds a brand while advertising defends its gains

Credentials and perceptions of quality build trust in a brand

Line extension is the most common mistake of big brands

Expansion should not damage company's core brand identity

With this, we come to an end of the book  The 22 Immutable Laws of Branding written by Al Ries and Laura Ries, See you in the next Gistreads, if you like this Summery, please go ahead and buy the book from the given Link below, till then, be happy and keep reading, Goodbye and Take Care.

If this particular book sounds interesting to you, click on Buy Now, and you can read full summary of this book.

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The 22 Immutable Laws of Branding

  • Category: Business
  • Author: Al Ries and Laura Ries
  • Summery: 4 Pages
  • Total: 192 Pages