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Author: Josh Kaufman-2
PART-2
The Personal MBA written by Josh Kaufman
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book
If no one is willing to preorder you should ask them why to find out about their Barriers of Purchase.
Marketing
Attention
Remarkability
Preoccupation
End Result
Sales
"People don't like to be sold, but they love to buy."
Transaction
Trust.
Pricing Uncertainty Principle
Value Delivery
Value Stream
That's a lot of steps for a little bottle of dish soap. Those steps are worth studying.
Expectation Effect
Finance
With this, we come to an end of the book The Personal MBA written by Josh Kaufman, See you in the next Gistreads, if you like this Summery, please go ahead and buy the book from the given Link below, till then, be happy and keep reading, Goodbye and Take Care.
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PART-2 The Personal MBA
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