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Best Practices are Stupid

Author: Stephen M. Shapiro

Best Practices are Stupid

This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.


  • What if the way you are innovating is incorrect
  • What if the questions asked in are all wrong questions
  • Don't think outside the box; find a better box.
  • Level 1: Innovation as an event.
  • Level 2: Innovation as a capability.
  • Level 3: Innovation as a system.
  • The ever-changing market conditions.
  • This is a bad idea!
  • Important yet under-considered measures in the innovation process:
  • Expertise is the Enemy of Innovation Unilever, the giant consumer goods company,
  • "Who makes whites whiter?"
  • His research highlights the pros and cons of each method.
  • Where the author talks about an amazing concept of The Goldilocks Principle.
  • Yes. It is called open innovation.
  • Are you missing out on customer segments that present a greater opportunity?
  • Why? Partly
  • "Innovation tournaments,"
  • What do you do?
  • It made consumers feel inferior and old,
  • Your differentiating capability,
  • "Differentiating" capabilities.
  • Work. Why
  • You Get What You Measure, but Will You Get What You Want
  • Activity/Capability Measures
  • Solve-Rate Measures.
  • Implementation Measures.
  • Value Realization Measures.
  • Getting only two solutions
  • "The person you like the least is the person you need the most."
  • How can you take a product that has no market potential and turn it into a cash cow
  • What are we most afraid our competition will do to us


With this, we come to an end of the book Best Practices are Stupid written by Stephen M. Shapiro

See you in the next Gistreads, if you like this Summery, please go ahead and buy the book from the given Link below, till then, be happy and keep reading, Goodbye and Take Care.

If this particular book sounds interesting to you, click on buy now, and you can Browse full book summary

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Best Practices are Stupid

  • Category: Business
  • Author: Stephen M. Shapiro
  • Summery: 9 Pages
  • Total: 224 Pages