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Personal Development


Author: Ajaz Ahmed & Stefan Oleander


This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.

The world is rapidly changing. The authors define this new environment as 'Velocity'. Digital data allows instant feedback loops to help and organize better adapt and meet its customer needs better. Critically brands need to become 'service' oriented with a shift in mindset from 'How do we convince?' to 'How can we be useful?'


  • The seven laws of 'Velocity'
  • "It's good to be first. It's better to be good. It's best to be both".
  • New technology is changing the rules
  • Using on-line data to improve services -
  • New technology - new opportunities -
  • Execution is all. 'Making it happen' is the biggest challenge facing management.
  • Prototyping -
  • Nike used a principle of
  • 2nd mover advantage
  • Make meaningful connections
  • Digital + Advertising -
  • The co-creation of brands -
  • Stories -
  • The age of entertainment -
  • New technology -New opportunities -
  • The fifth law of 'Velocity' - Respect human nature
  • No good joke survives a committee of six
  • Have a purpose larger than yourself

With this, we come to an end of the book Velocity written by Ajaz Ahmed & Stefan Oleander

 See you in the next Gistreads, if you like this Summery, please go ahead and buy the book from the given Link below, till then, be happy and keep reading, Goodbye and Take Care.

  • If this particular book sounds interesting to you, click on buy now, and you can Browse full book summary..

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  • Book Size 496 Pages, Summery Size 2 Pages.
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  • Category: Personal Development
  • Author: Ajaz Ahmed & Stefan Oleander
  • Summery: 2 Pages
  • Total: 496 Pages