Author: Susan Weinschenk
Things Every Designer Needs to Know About People Written by Susan Weinschenk
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.
Reading isn't as fluid as it seems
Three kinds of memory It is useful to think of three kinds of memory: short, long and schematic.
People reconstruct memories each time we use them
The more uncertain people are, the more they defend their ideas
There are four ways to be creative
Sustained attention lasts about ten minutes
People can be in a flow state
People are more motivated as they get closer to a goal
Variable rewards are powerful
People are motivated by progress, mastery, and control
Forming a habit takes a long time and requires small steps
People make errors when they are under stress
Not all mistakes are bad
People make most decisions unconsciously
There's a special part of the brain just for recognizing faces
We look where the face looks
People are born with a preference for faces
People decide who and what is alive by looking at the eyes
People value a product more highly when it is physically in front of them
Group decision making can be faulty
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Things Every Designer Needs to Know About People
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