Self-help

Things Every Designer Needs to Know About People Written by Susan Weinschenk

This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.

Reading isn't as fluid as it seems

Three kinds of memory It is useful to think of three kinds of memory: short, long and schematic.

People reconstruct memories each time we use them

The more uncertain people are, the more they defend their ideas

There are four ways to be creative

Sustained attention lasts about ten minutes

People can be in a flow state

People are more motivated as they get closer to a goal

Variable rewards are powerful

People are motivated by progress, mastery, and control

Forming a habit takes a long time and requires small steps

People make errors when they are under stress

Not all mistakes are bad

People make most decisions unconsciously

There's a special part of the brain just for recognizing faces

We look where the face looks

People are born with a preference for faces

People decide who and what is alive by looking at the eyes

People value a product more highly when it is physically in front of them

Group decision making can be faulty

With this, we come to an end of the book Things Every Designer Needs to Know About People Written by Susan Weinschenk, See you in the next Gistreads, if you like this Summery, please go ahead and buy the book from the given Link below, till then, be happy and keep reading, Goodbye and Take Care.

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