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Author: Al Ries Jack Trout
PART 1
The 22 Immutable Laws of Marketing written by Al Ries Jack Trout
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book
This book is divided into 2 parts each part is very interesting and knowledgeable. Let's begin with the 1st part.
Synopsis
About Al Ries
About Jack Trout
Law No. 1 – The Law of Leadership
Examples of successful first-to-market companies:
Law No. 2 – The Law of Category
Law No. 3 – The Law of the Mind
Law No. 4 – The Law of Perception
Law No. 5 – The Law of Focus
Law No. 6 – The Law of Exclusivity
Law No. 7 – The Law of the Ladder
Law No. 8 – The Law of Duality
Law No. 9 – The Law of Opposite
Law No. 10 – The Law of Diversion
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The 22 Immutable Laws of Marketing PART 1
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