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The 22 Immutable Laws of Marketing PART 1

Author: Al Ries Jack Trout

The 22 Immutable Laws of Marketing PART 1


The 22 Immutable Laws of Marketing written by Al Ries Jack Trout

This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book

This book is divided into 2 parts each part is very interesting and knowledgeable. Let's begin with the 1st part.


About Al Ries

About Jack Trout

Law No. 1 – The Law of Leadership

Examples of successful first-to-market companies:

Law No. 2 – The Law of Category

Law No. 3 – The Law of the Mind

Law No. 4 – The Law of Perception

Law No. 5 – The Law of Focus

Law No. 6 – The Law of Exclusivity

Law No. 7 – The Law of the Ladder

Law No. 8 – The Law of Duality

Law No. 9 – The Law of Opposite

Law No. 10 – The Law of Diversion

With this, we come to an end of the book The 22 Immutable Laws of Marketing written by Al Ries Jack Trout, See you in the next Gistreads, if you like this Summery, please go ahead and buy the book from the given Link below, till then, be happy and keep reading, Goodbye and Take Care.

If this particular book sounds interesting to you, click on Buy Now, and you can read full summary of this book

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The 22 Immutable Laws of Marketing PART 1

  • Category: Business
  • Author: Al Ries Jack Trout
  • Summery: 3 Pages
  • Total: 160 Pages