Author: Joel Beckerman with Tyler Gray
This page shares a book Summaries I have compiled during my reading and research. I have tried to summarize whole book on few pages, which I think is a fun way to distil the main ideas of the book.
From a sticky corporate jingle of Airtel to Kishore Kumar's evergreen song Yen Sham Martini, sound is a powerful thing. Even after you've turned the TV off, the tunes continue to play in your head, connecting feelings and memories. Why is sound such a powerful force? How can we hear the sizzling brownie one moment and immediately have serious craving to eat it? Be it the sound of the ping pong ball or the scissors cutting your hair in the salon. The power of sound is not an unsolvable mystery. This book will show you how to use sounds effectively to tell your brand's story or setting the mood for a great customer experience. How a Mexican restaurant converted smell and sound into 60 million pounds and how a flop TV channel became a massive success by revising its jingle music. Let's begin with the first part of the bo "Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy" written by Joel Beckerman with Tyler Gray
With this, we come to an end of the book Sonic Boom written by Joel Beckerman with Tyler Gray
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